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The Operators

Ten years of receipts.

We didn't read about failure and leverage. We paid for the lessons in full — and kept the invoices.

The BrandFactory team — sixteen specialists
The BrandFactory squad — Galle & Colombo, Sri Lanka

BrandFactory is led by Kesara— the kid from the 2009 blog. Electronics engineer, two-time startup founder, former CTO, and the operator behind every brand in this network. He has been shipping on these platforms since Facebook had a “Wall”.

Behind him: a sixteen-strong squad of strategists, writers, developers, designers and ad specialists who run 30+ properties every day. No juniors learning on your budget. No account-manager relay race. The people who grow our brands are the people who grow yours.

— We eat our own cooking. Daily.

Talk to Kesara directly →

The Story

From door-to-door to 50 million.

Every failure taught us what breaks. Every brand we own proves what doesn't.

2009The first blog

A kid obsessed with Facebook starts publishing. Nobody reads it. He keeps going.

Origin
2014Virtubil

Co-founded an app to kill paper receipts — scaled it into a full business-software provider serving SMEs and provincial government projects.

Scaled
2015Inside the machine

A full-time seat at RR Donnelley — watching from the inside how a Fortune 500 runs onshore and offshore teams. He left it to run Virtubil full-time as CTO.

Schooled
2016Pineapple

Back in a college lecture hall after Virtubil stalled, a former senior manager reached out: "Don't stop — I'll invest in you." Ceylon Technology was born. Its first product, a loyalty SaaS marketed door to door, sold zero. Burned to zero.

Failed
2017Where

The second swing: a vehicle-tracking platform hits 1,000 vehicles live simultaneously — then a wall no code could fix. GPS trackers needed government import permits, and the minimum order quantities were brutal. You can do everything right and still lose, if someone else holds the gate.

Gated
2018BrandFactory

Built overnight, posted in a handful of Facebook groups. First client closed the next day. Within two years: real-estate leaders and blue-chip companies.

Ignition
2019The campaigns

National election season. Every contender whose campaign we governed finished first on their list.

Proof
2020The pivot

Covid. We stopped renting attention and started owning it — 30+ media brands born from one decision.

Leverage
2022The archive

An experiment on Geeks Around Globe sets out to document every Shark Tank deal and its aftermath. It grows into the top Shark Tank resource on the web.

Canon
2023Fifty million

The network averages 50M monthly users across the year — Google Analytics, all properties. A million community members. Half a million subscribers.

Receipts
2024The Togo post

The story of a 1925 sled dog reaches 6.3 million people from one post — 255K reactions, zero ad spend. Wins like this become a system: the evergreen engine that re-runs winners on schedule.

Proof
2025The machinery gets names

What was instinct becomes owned IP: WVLens, ElemendeX, the Evergreen System — written down as playbooks anyone on the team can run.

IP
NowBuilding in the open

The playbooks, the receipts, this website — BrandFactory turns its own operating system into the product. You're looking at the proof.

Compounding

Every failure taught us what breaks. Every brand we own proves what doesn't.