The control group
One property never migrated.
doctorsaroundglobe.com is still on WordPress and nothing has been published on it since 2025-02-20. It is also the only property in the network currently serving ads — Google AdSense, confirmed firing at runtime on both the homepage and an article page on 2026-09-12.
97 posts in the WordPress REST API, oldest 2019-09-16, newest 2025-02-20. Its own post sitemap agrees. Nothing in roughly nineteen months, while the two properties where cadence is measurable published at 2.1 and 1.1 articles a day over the last thirty.
MEASUREDLargest contentful paint between 4.7 and 11.4 seconds across four observations, 1,176 KB over 80 requests, under Chromium at 390×844 with the network throttled to 1.6 Mbps down and the CPU throttled 4×. The range is printed instead of a single figure because the figure is not stable run to run.
MEASUREDThe four heaviest resources on that page are Google ad scripts, and they are the direct cause of the unstable paint. The property we abandoned is the one making ad money, and the ad code is a measurable part of what makes it unusable. That is the whole argument inside one domain.
THE POINTThe full comparison table, with the method and the date on it, is on the publishing infrastructure page →
